Teta Frida named Superbrands 2026
Teta Frida has been named Superbrands Slovenia 2026, adding another recognition to a brand that has grown from its home market in Slovenia to retail shelves and consumer touchpoints across more than 25 markets.
Teta Frida has been named Superbrands Slovenia 2026, adding another recognition to a brand that has grown from its home market in Slovenia to retail shelves and consumer touchpoints across more than 25 markets.
Superbrands is different from a traditional product award. The selection begins with independent consumer research and is followed by an evaluation by a 25-member expert council, assessing brands on quality, reliability, distinctiveness and emotional impact.
For us, that makes the recognition particularly meaningful. It reflects not only what sits inside the pack, but what has been built around it: a recognizable identity, consumer trust and a brand strong enough to travel across categories, channels and markets.
Built to evolv
What started as Teta Frida in Slovenia has evolved into a wider brand system. Frida has changed, grown and taken on different names: Teta Frida, Tante Frida or Auntie. Yet the character that makes her unmistakably Frida has remained.
The names and formats may change, but the principle behind them does not: keep what makes Frida recognizable while giving the brand enough freedom to move into new markets, product categories and consumer occasions.
That balance becomes increasingly important as the portfolio expands from chocolate and Choco Fruits into frozen fruit, functional snacking and new-generation food concepts.
More than a product on a shelf
For Naturalica Foods, building our own brands also gives us something valuable as a manufacturer and development partner: direct experience of what happens after a product leaves the production line.We develop products, packaging and brands under one roof, bring them into retail, test them with real consumers and learn from how they perform across different channels and markets. That experience feeds back into the concepts we develop for our retail and private label partners as well.
Superbrands 2026 is another confirmation that the work behind a strong product does not end with the recipe.
Proud of this one.
