First Tante Frida Chocolate Café Opens in Austria
Our first Tante Frida chocolate café in Austria opens at MURPARK Graz, marking the next step in the brand’s expansion across the DACH region.
The opening of the first Tante Frida chocolate café in Austria marks an important milestone in the international expansion of the brand and the beginning of its franchise growth in the DACH region.
Located in MURPARK Graz, the new café strengthens our presence on the Austrian market, where Tante Frida products are already available through retail partners such as HOFER Österreich and MPREIS.
The café brings the full Tante Frida experience to Austrian consumers, combining FMCG, retail and hospitality in one concept. Guests can discover fresh natural cakes, 100% natural ice cream, handcrafted chocolate creations and functional products, while the café also creates a direct environment for introducing and testing new products with consumers.
“Austria is a logical and strategic step for us. The market understands quality, values premium positioning and already recognizes the brand. The chocolate café concept is the natural evolution of that presence and another important step in building a strong international multichannel brand,” says Uroš Mlakar, founder of Naturalica Foods.
The opening in Graz follows the continued growth of the café concept in Slovenia, where the tenth Teta Frida chocolate café opened in March 2026 at Center Interspar Vič in Ljubljana.
The Graz location is the first step in the further expansion of the Tante Frida franchise concept across the DACH region and an important part of building a strong multichannel brand ecosystem that connects retail, hospitality and direct consumer experience.
A special thank you goes to our Austrian retail partners HOFER Österreich and MPREIS, as well as to our long-term strategic partners SES Spar European Shopping Centers and SPAR International, for their cooperation and support in reaching this important milestone.
